Laval, June 4, 2018 — Today, CIMA+ launches a new corporate identity to better communicate its leadership in the area of consulting engineering. This image change includes a complete review of the web site and all marketing tools.
“As we thought about our firm’s positioning, it was important to us that the logo was testimony to our distinctive business culture and the strength of our expertise,” says François Plourde, President and Chief Executive Officer. “CIMA+ is today one of the largest private consulting engineering firms in Canada. Our market share is expected to grow even more, as a result of our focus on innovation, sustainable development and the creation of long-term partnerships, and the logo needed to better represent these values.”
In order to create this new identity, a rigorous process was initiated in 2017, which included interviews with partners and employees of all sectors and regions across Canada, as well as a survey with a sample of clients. In addition to the logo, this new brand image is conveyed through modern and refined photography of employees and partners taken on construction sites and at the Montreal office, which earned the LEED-Commercial Interiors certification. A new corporate video was also produced, which can be viewed here.
The development of the logo, the first phase of the new web site, and a number of marketing tools was carried out in collaboration with TM Design.
CIMA+ is a private, multidisciplinary firm that offers services in the areas of consulting engineering, project management, geomatics and the environment. We offer engineering services in buildings, industry, energy and hydroelectricity, communications systems, municipal infrastructure, and transportation. CIMA+ was founded in 1990 through mergers and acquisitions of firms with over 30 years of experience and is present from coast to coast with nearly 40 offices across Canada and in Africa. CIMA+ employs more than 1,800 people, nearly 60% of whom share ownership in the company. For more information, please visit www.cima.ca.
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Director, Marketing and Sustainability